Social Media Strategy Essentials


Social media marketing is the process of creating content for social media platforms to promote your products and or services, build community with your target audience and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving. At its core, social media marketing involves creating and sharing content on social media platforms such as Facebook, Instagram, Twitter, Linkedin, Tik Tok, Pinterest and others to achieve marketing goals. These goals can include increasing brand awareness, driving website traffic, generating leads, boosting sales, or fostering customer loyalty and engagement. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.

While social media marketing is incredibly valuable and beneficial to your business growth your strategy will differ based on which social networks your audience spends their time on.

How to increase brand awareness through your social media strategy

Today, over half of the world (4.89 billion people) use social media. A pretty staggering number, right? What’s more, a typical social media user spends an average of 151 minutes per day scrolling through their feeds. Given all of this, it’s easy to understand why most brands are active on social media today. There’s a huge opportunity to grow your brand awareness here, especially if you follow the right strategy. Brand loyalty

Choosing the right platforms to build Brand Presence

Right now, there are over 120 social media platforms out there. Thankfully, your brand doesn’t need to be on all of them to have an impact. Remember the phrase, “more isn’t always better”? That’s a good mantra to keep in mind when you’re choosing the platforms you want to be active on. With so many options, it’s okay to be picky here. To help you get started, consider the strengths and weaknesses of each platform, along with the demographics of its user base and how easy (or difficult) it will be to get your content in their feeds.

Creating a brand persona to develop Brand Loyalty

Brand recognition = brand awareness. There’s nothing that builds brand recognition faster than a unique, memorable brand persona. Think of this as the voice and POV of your brand. What – or who – does your brand sound like? Nailing your brand’s personality is one of the most important parts of building a rock solid social media strategy. Knowing your target audience inside and out can help – after all, it’s much easier to develop a brand persona that will resonate if you know the kind of people you’re looking to reach.

But what if you have multiple audiences? No need to fret. You’ll just want to develop a more flexible brand voice that can speak to your different audience segments. For example, you may showcase more of your brand’s fun, humorous side on TikTok, while your LinkedIn presence may be more focused on product updates, internal news and informative content.

Publishing authentic, consistent content

If you want to thrive in today’s over-saturated market, your brand needs to be consistently producing high-quality, engaging content. You can start by focusing on topics closely related to your particular niche. For example, if you own a plant shop, you can share information on various plant species, as well as helpful tips and tricks on how to take care of them.

Brand Recall and Preference

A memorable brand presence increases brand recall and preference among consumers. When individuals encounter your brand consistently across different touchpoints, they are more likely to remember it when making purchasing decisions. A strong brand presence also influences consumer preferences, making them more inclined to choose your brand over competitors.

Building brand awareness through audience engagement

If you look at successful brands on social media, the vast majority of them interact regularly with their audience. They start conversations, ask questions and interact with their fans in many of the same ways you might interact with a friend. 

Here are just a few methods for drumming up engagement on your socials:

  • Host giveaways or promotions with branded hashtags.
  • Sprinkle in user generated content into your social calendar – and encourage your followers to tag you in their own photos for a chance to be featured.
  • Partner with local or micro-influencers to build a sense of community around your brand.
  • Respond to audience comments, questions and concerns to create trust.
  • In conclusion, building a strong brand presence online through an effective social media strategy is crucial for modern businesses. By harnessing the power of social media platforms, businesses can connect with their target audience, increase brand awareness, and foster meaningful relationships with customers.

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